The name of the financial services subsidiary is...

Another late post :-( There is lots of stuff going on at Cressida.

I am working with 3XUS (read as 3 of us), a creative/branding firm for coming up with a name, tag line, logo etc.

The services of these kinds of firms don't come cheap. The most commonly referred to example is the six odd Crores that Wipro paid to O & M for the colourful sunflower logo.

Avinash Mudaliar, the founder of 3XUS, has a soft corner for start ups and prices their services differently. Even then we are a spending a good deal of money but I think it is worth it.

The first part of the work was to get a name, tag line, logo, design a visiting card and a brochure.

3XUS has come up with a really cool sounding name and a meaningful tag line.

The name is Inez Finserve (Pronunciation : Eye-Nez Fin-Serve).

The tag line is "Where Trust is Capital".

In future we will work with them to create pulldown/flex ads and posters.

Life Insurance

We are tying up with HDFC Standard Life for insurance as they have the lowest mortality costs as well as the lowest Fund Management charges and in the long run this is the thing affects the returns one gets. So HDFC it is.

People @ Inez FinServe

I'd like to introduce my colleagues to the readers of this blog.

CRE0001 : Myself
CRE0002 Mallesh CN, House keeping in charge.
Joined us from Trilogy E-Business Software India Private Limited.

CRE0003 : Pavan Kumar P, Financial Advisor Trainee.
Pavan has done MBA with specialization in Marketing and HR from Osmania University.

CRE0004 : Manjunatha KT, Facilities Manager.
Joined us from Kyocera Technologies.

I have a question for you. Is it detrimental to have "510, Ganga, NGV, Koramangala" as the address on visiting cards? If so, can you please quantify it? For example, you could do X% more business if you had a professional address.

One more thing, now you don't have to say tell about my start up to your friends as "RK's startup". "Oh, tax planning, Inez Finserve can help you with that" :-)

Please do tell your friends about Inez Finserve.